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Brand: Ensure the consistency of quality and key to customer satisfaction

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Brand is very important for marketing. Customer knows the product by its brand. Consistency in quality plays a vital role in branding of a product. I am discussing six ways to develop quality consistency which will automatically get transformed into a brand, especially in pharmaceuticals. The given example will make you understand the actual meaning of brand. E.g., Crocin is India’s leading analgesic brand in the non – prescription(over-the-counter) analgesics category with a wide range of variants in both solid and liquid formats. Internationally, Crocin is marketed as Panadol and sells in more than 80 countries. More than 2 million tablets of Crocin are sold every day in India but majority population doesn’t know its manufacturer as brand matters more than the company’s name. Brand identity is a collection of visual elements that makes your business unique and different from other businesses. Brand identity is what you, customers, and prospective customers can see and is d...

pH modifier excipients

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pH modifier excipients are used in the pharmaceutical industry due to their antioxidant properties. pH modifiers can help maintain the stability of pharmaceutical and can also be used as preservatives. For pH-modification, the addition of a base or an acid is often preferred over the use of buffers. Acidic or basic ingredients (pH modifiers) can be intentionally added to a formulation for the sole purpose of modifying the ‘pH.’ but parameters like salt selection and pH value are critical in the pre-formulation stages, the use of excipients to make pH adjustments is also a significant factor in designing the drug’s formulation and delivery and should not be overlooked. Adjustment of the pH value is the simplest and most commonly used method of increasing the water solubility of ionisable compounds. The solubility of therapeutic agents is pH dependent. The solubility of acids and bases increases as the degree of ionization increases. The solubility of acidic compounds increases as th...

Multiple Unit Particle Systems (MUPS): Need of the Day

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MUPS technology has been adopted by the pharmaceutical industry as an alternative to conventional technology. MUPS can be formulated into commonly used dosage forms like tablets and capsules, which makes them more economical and stable in terms of shelf life of the final dosage form. Generally, MUPS are divided into two types of systems one is comprised of coated pellets and the other one is with uncoated pellets. The coated pellets will be acting as a reservoir system and uncoated pellets follow a general matrix pattern. In both cases, excipients should be separated from systems and should not interfere with the functionality of particles.  Types of MUPS Formulation: A. MUPS with matrix pellets B. MUPS with pellet coated. The pellets have a spherical core that contains or is coated with the active ingredient and have one or more protective layers (cellulosic and acrylic polymers) to control drug release. Offering increased bioavailability and improved pharmacological properties,...

Key Points of Transfer of Technology (TOT) in Pharmaceutical Industry

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  ABSTRACT The objective of this article is to study how technology is transferred in pharmaceutical industry. The article attempts to discuss about the technology transfer process, importance of technology transfer, goals of technology transfer, robust technology transfer by QBD approach, steps involved in technology transfer in the pharmaceutical industry and understand the aspects related with technology transfer. Keywords: technology transfer, pharmaceutical industry, goals, robust transfer by QBD, steps involved. INTRODUCTION [1] A proper technology transfer (TT) is both essential and important to drug discovery and development for new medicinal products. It is also required to upgrade drug quality planned during research development and to final product during manufacturing as well as to guarantee that stable quality is transferred. Technology transfer (TT) is defined as “the transfer of the manufacturing process for a new pharmaceutical Drug Substance (DS) and Drug Product ...

Rapid Mixer Granulator (RMG) / High shear Mixer: A Review

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Rapid mixer granulator is also known as high shear mixer are especially designed to achieve quality mixing and excellent granules at low costs and higher productive too. In pharmaceutical industry rapid mixer granulator plays vital role to mix the ingredients and make granules before compression . Rapid mixer granulators (RMG) are primarily used for tablet manufacturing process which requires homogenous mixing, controlled granule size and at the same time assuring great reduction in processing time. Parts of RMG: RMG having different parts like Impeller, Chopper, Discharge port, Pneumatic system, and control panel etc…. Impeller, Chopper are mainly responsible for wet granulation. Impeller: At the bottom of the dome shaped stainless steel bowl Impellers are fixed with two half-length blades and two full length blades. Impeller is designed in such a way that full length blades push the material and half-length blade lift the material. Impeller helps to break the wet mass into small pie...

SUPER DISINTEGRANTS: A REVIEW

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Recently new materials termed as “super disintegrants” have been developed to improve the disintegration processes. Super disintegrants are another version of super-absorbing materials with tailor-made swelling properties. The prevalent use of Superdisintegrants in orally and fast integrating tablets along with the adoption of new drug delivery system technologies are some other factors propelling the market growth. It shows the superdisintegrants market growth from 2014 to the forecast period 2025. The inclusion of the right super disintegrant is a prerequisite to get optimal bioavailability in tablets and capsules which need rapid disintegration. Super disintegrants are used to improve the efficacy of solid dosage forms. This is achieved by decreasing the disintegration time which in turn enhances the drug dissolution rate. Factors such as growing generic drugs market, geriatric and paediatric population who have difficulty in swallowing tablet/capsules and development of new su...