Brand: Ensure the consistency of quality and key to customer satisfaction
Brand is very important for marketing. Customer knows the product by its brand. Consistency in quality plays a vital role in branding of a product. I am discussing six ways to develop quality consistency which will automatically get transformed into a brand, especially in pharmaceuticals. The given example will make you understand the actual meaning of brand. E.g., Crocin is India’s leading analgesic brand in the non – prescription(over-the-counter) analgesics category with a wide range of variants in both solid and liquid formats. Internationally, Crocin is marketed as Panadol and sells in more than 80 countries. More than 2 million tablets of Crocin are sold every day in India but majority population doesn’t know its manufacturer as brand matters more than the company’s name. Brand identity is a collection of visual elements that makes your business unique and different from other businesses. Brand identity is what you, customers, and prospective customers can see and is diffe